Display

Display

n. A prominent arrangement of a single PRODUCT or PRODUCT LINE, intended to attract the CUSTOMER'S attention and encourage purchase, typically accompanied by an ON SALE or DISCOUNTED price, BOGO, or other incentive detailed in the SIGN or SHELF TAG. Examples include 3-WAY, AISLE STACK, END-CAP, EVZ, FAST-WALL, SHIPPER, and WING. —v. To show in a noticeable way.

Drop

Drop

v. To gently lower or set down, albeit expressed with dramatic exaggeration: “Drop that pallet under the mezz.”

NOTE:

If you take a PALLET out onto the FLOOR, you should always immediately Drop it as soon as you arrive wherever you're going. Dropping it avoids trouble. Plus, it is an OSHA requirement.

Don't leave a PALLET jacked up, or the STORE may be liable for any CUSTOMER injury. For instance: suppose a kid walks by, pulls the Drop release lever and causes your full PALLET to land on a sibling's toe. Bad!

Dummy Up

Dummy Up

v. To create a DISPLAY that appears to be SOLID, but uses far less PRODUCT by virtue of a curtain, or shallow front and only the essential interior supports. Supports may be widely-spaced columns comprised of PRODUCT cans or BOXES, or empty PRODUCT CASES set between intervening layers of GLASS: “Hollow out the detergent and dummy it up.”